About Wildr

Wildr’s roots are in a small, family-run landscaping business called Plan it Wild. We ripped out lawns and planted native habitat in their place: pocket forests, pollinator gardens, and full property restorations. It was hands-in-the-dirt work, because we believe in the science behind restoring nature in our backyards, and we’ve seen it work on the ground.

People who weren’t our clients kept telling us: I want to do this myself, but I don’t know where to start. So, in 2022, we launched Less Lawn More Life: a free 12-week challenge to help anyone, anywhere in the country, start restoring habitat at home. Since then, tens of thousands of people have taken the challenge. And partners like Wild Ones, Homegrown National Park, and the Cornell Lab of Ornithology joined us to get the word out.

In 2025, we released the Wildr Score: a free quiz that gives you a real, science-based snapshot of your yard’s ecological health, developed in partnership with the Vermont Center for Ecostudies and tested across dozens of real properties. For the first time, homeowners had a number they could actually improve on.

Then came the question: OK, I know my score, now what?

Wildr Places was born to solve that problem. Launched in 2026, the app coaches people how to landscape sustainably and shows them in real time the impact they’re making. It’s powered by published research, trusted datasets, and a growing network of expert botanists and ecologists who ground-truth the recommendations for their own ecoregions. You can read more about the science behind our tools on our science page.