Wildr Privacy Policy
Last Updated: March 12, 2026
Wildr Platform LLC (“Wildr,” “we,” “our,” or “us”) respects your privacy and explains how we collect, use, and protect personal information.
1. Overview
Wildr helps homeowners and organizations support biodiversity through educational tools and habitat recommendations. We collect only the information necessary to operate and improve the Service.
2. Information We Collect
Account Information
We collect your name, email address, login credentials, and profile photo (optional).
Property and Location Information
To generate biodiversity recommendations, Wildr may collect your exact property address (optional but required for certain features), city or region, habitat features you add, and photos of plants or property. Your exact street address is never publicly displayed. Providing a property address is optional, but creating a Plan, Place, or profile requires a location.
Device Location (Optional)
If you allow it, Wildr may access your device location to autofill your property location and improve recommendation accuracy. You can deny or disable location access at any time in your device settings. Wildr does not track location in the background.
Public Profile Information
Profiles are private by default. Only if a user actively chooses to make their profile public may other users see their name or handle, photos and habitat features, organization information, city or general region, and Wildr score or related metrics.
Public profiles may be searchable within the Wildr app. Wildr does not intend to make profiles searchable through external search engines.
Automatically Collected Information
We may collect device type and operating system, app usage activity, IP address and general location derived from IP, and performance diagnostics.
Communications Information
If enabled, we may collect email communications, notification preferences, and phone number for login or verification. SMS messages are used for verification only unless a user explicitly opts in to additional notifications or marketing.
3. How We Use Information
We use information to operate the Service, generate plant and habitat recommendations, improve product features, develop automated recognition or recommendation tools, communicate with users, and prevent fraud or misuse. Wildr may generate anonymized and aggregated insights about biodiversity, habitat adoption, and platform impact.
4. How We Share Information
Wildr does not sell personal information.
Information may be shared with other users only if you choose to make your profile public, with service providers such as hosting, analytics, and communications vendors, with third-party scientific data sources used by the platform, and with legal authorities if required by law. Wildr may publish aggregated, anonymized insights that do not identify individuals or specific properties.
5. Data Retention
Wildr retains information while your account is active. After account deletion, personal data is deleted within a reasonable timeframe. Backups may persist temporarily. Anonymized analytics may be retained indefinitely. Some data may be retained if required by law.
6. Your Privacy Rights
You may request to access your data, correct your data, delete your data, receive a copy of your data, and opt out of marketing communications. To exercise any of these rights, contact privacy@wildr.app. We will respond to verified requests within 45 days.
7. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
Right to Know: You may request that Wildr disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the purposes for collection, and the categories of third parties with whom it is shared.
Right to Delete: You may request deletion of personal information we have collected about you, subject to certain exceptions.
Right to Correct: You may request that we correct inaccurate personal information we hold about you.
Right to Opt-Out of Sale or Sharing: Wildr does not sell personal information and does not share personal information for cross-context behavioral advertising.
Right to Limit Use of Sensitive Personal Information: You may request that we limit use of sensitive personal information, such as precise location, to purposes necessary to provide the Service.
Right to Non-Discrimination: Wildr will not discriminate against you for exercising any of your privacy rights.
To exercise California privacy rights, contact privacy@wildr.app. We will respond to verified requests within 45 days as required by law.
8. Cookies (Web Version)
Wildr uses cookies to maintain login sessions, analyze usage, and improve performance. Users may control cookies through browser settings.
9. Communications Preferences
Users may unsubscribe from marketing emails at any time and manage notification settings within the app. Service-related emails may still be sent.
10. Data Security
Wildr uses industry-standard safeguards including encryption in transit, access controls, and security monitoring. No system can guarantee complete security.
11. Children’s Privacy
Wildr is intended for users 18 years or older. We do not knowingly collect personal information from anyone under 18.
12. Changes to This Policy
Wildr may update this Privacy Policy periodically and will notify users of material changes.
13. Contact
Wildr Platform LLC
1426 Washington Street
Cortland Manor, NY 10568
contact@planitwild.com